What is Open Graph?

Let me start off by saying that I was not prepared for Facebook’s new image policy that started recently.

For those of you who don’t already know, Facebook is no longer allowing modifications to link previews! What this means for us in the digital marketing field is that any Facebook messages you schedule with a modified link preview will revert back to the original link preview, meaning the original title, description, and photo that existed when the post was created.

While this change may inconvenience our posting process, it is a good thing when you consider that Facebook is doing it to take serious steps to stop the spread of false information. At Spry, we are dedicated to true and accurate information, so it is a step we can get behind!

That said, it is causing some issues…

Gone are the days when us digital marketers could upload a link on Facebook and edit it to our heart’s content! Instead, if we aren’t careful, our posts show up as unappealing thumbnails and tiny little link boxes.

Upon discovering that my posts were coming out just like that, I realized there had to be a better way to control the way my messages were posting.

I spent days altering images, setting feature images, and manually posting messages for my clients, to no avail.

I was stumped!

Then I read about a plugin called “Open Graph” that is available on WordPress. It allows integration between Facebook and its user data and a website. Once activated, Open Graph meta tags into your page’s content, allowing you the ability to identify which elements of your page you want to show when posting or when someone shares your page!

Upon reading about it, I was unsure of how to find it or load it into the available plugins, but after some playing around and doing some additional research, I figured it out!

To add “Open Graph” to WordPress follow these steps:

  • Hover over “Plugins” on the left hand side
  • Select “Add new”
  • Search for “Open Graph”
  • Upload and activate it

Once you do those simple steps, you can begin using Open Graph. To select the image that shows up when you share a post on Facebook, simply upload the post image in the Open Graph section under the SEO information.

I was shocked when that solved my problem! Just one extra simple step when creating a blog and adding an image and my Facebook posts are again looking great every time!

At Spry, we are dedicated to the sharing of information and we want to know this post helped you get through these new Facebook changes!

Contact us today and stay tuned to our blog for more help solving your most troublesome digital marketing issues!

Leave a Reply

Your email address will not be published. Required fields are marked *