This Month at Spry
Strategic Social Media
This July at Spry we are focusing on Strategic Social Media. Don’t waste time doing social media without goals and strategies. Whether you’re just starting out or realigning your strategy, learn with us this month as we explore the topic of Strategic Social Media.
What You’ll Learn
Laying the Groundwork with a Solid Brand Tone and Marketing Personas: Social media is a form of transactional communication – it’s a two-way conversation between brand and community. So in order to have a functional conversation, you need to understand your brand voice and who you’ll be talking to.
Choosing a Social Media Platform: This is determined by dialing in on who the target demographic is for the brand, and finding which social media platforms they frequent.
Social Media Content Planning: Pretend you’re a human for a minute and identify the type of content your target demographic is looking for on social media. Set goals, check analytics and be intentional.
Doing the Thing – Posting, Advertising and Presence Management: Once content is planned and organized, you can move forward to actually publishing and promoting content. Then you’ll also manage comments and seek out conversations to bring more attention and conversion for your brand.