Spry’s Hierarchy of Social Media Engagements

Spry’s Hierarchy of Social Media Engagements

When evaluating the success of your social media efforts, what metrics are you using?  How long has it been since you updated those metrics?  Do you even know WHY you’re tracking those metrics? Adrienne, our Lead Digital Strategist, is a libra, so she’s...
Follow Up on Instagram Following Strategy

Follow Up on Instagram Following Strategy

Two months ago I wrote a blog post about Instagram following strategies and how they affect your follower growth rate. In summary, I found a 41% higher follower growth rate when I followed accounts I wanted to follow me. Ultimately, though, I decided the increase in...
National Days: A Guide to Amping Up Your Social Media

National Days: A Guide to Amping Up Your Social Media

Have you ever been scrolling through your Facebook feed at the end of the day only to realize that you missed out on all the wonderfulness of National Doughnut Day or National Pizza Day or even National Men Make Dinner Day??? I know those are all days that I would...
Instagram Changes: What They Mean for You

Instagram Changes: What They Mean for You

Rumors have been circulating for the last six months or so, and this week’s news confirmed it: Instagram is working on removing ‘like’ counts from news feed posts for users. Instagram, in a move to prompt more conversation over popularity contests, is testing not...