Guidelines for Emoji Use and Correct Emoji Grammar

Guidelines for Emoji Use and Correct Emoji Grammar

Emojis. It’s 2020. We all know what an emoji is. Those cute little faces 😊 and graphics ✌ that we use to help insert emotion into a sometimes difficult medium: written text 📄. They’re also an emerging communication tool for social media. But, when using emojis in a...
Five Social Media Truths for 2020

Five Social Media Truths for 2020

Though we work with social media every single day, it is nice sometimes to take a step back and think about the basics. Some simple truths about these platforms that we all love so much. Social Media is not a marketing funnel that you can simply turn ON and OFF. It is...
Strategies for Inviting People to Like Your Facebook Page

Strategies for Inviting People to Like Your Facebook Page

Once you start managing a Facebook business page, one of the most gratifying things to see is that “Likes” count go up. It’s a sure sign your content is resonating with your audience and it adds metrics when reporting to stakeholders.  What are some ways to move...
The Effects of Social Media Engagement on Your Feed

The Effects of Social Media Engagement on Your Feed

I would classify myself as a social media consumer, not a social media participant. Let me explain. When I first started using social media, I found that the number of likes or the quality of comments significantly impacted the way I felt about what I had shared and I...