by Rachel Messerschmidt | Jul 17, 2020
Emojis. It’s 2020. We all know what an emoji is. Those cute little faces 😊 and graphics ✌ that we use to help insert emotion into a sometimes difficult medium: written text 📄. They’re also an emerging communication tool for social media. But, when using emojis in a...
by Rachel Messerschmidt | Feb 28, 2020
Though we work with social media every single day, it is nice sometimes to take a step back and think about the basics. Some simple truths about these platforms that we all love so much. Social Media is not a marketing funnel that you can simply turn ON and OFF. It is...
by Nikki McCoy | Feb 6, 2020
Once you start managing a Facebook business page, one of the most gratifying things to see is that “Likes” count go up. It’s a sure sign your content is resonating with your audience and it adds metrics when reporting to stakeholders. What are some ways to move...
by Lindy Reich | Jan 23, 2020
I would classify myself as a social media consumer, not a social media participant. Let me explain. When I first started using social media, I found that the number of likes or the quality of comments significantly impacted the way I felt about what I had shared and I...
