Defining and Finding your Online Community

Defining and Finding your Online Community

What the heck is an online community? It is a community. That is online. 😉 In all seriousness, an online community’s purpose is to find other people, groups, organizations, or businesses that have a common thread to support each other for some form of growth. This...
You Can Walk the Walk, But Can You Tik the Tok?

You Can Walk the Walk, But Can You Tik the Tok?

A Beginner’s Look at TikTok for Marketing Okay so you’ve been hearing about TikTok for a long time and you’re wondering if it’s time to start an account and begin marketing on it for your business or brand.  We’re curious, too. We start every social media...
National Days: A Guide to Amping Up Your Social Media

National Days: A Guide to Amping Up Your Social Media

Have you ever been scrolling through your Facebook feed at the end of the day only to realize that you missed out on all the wonderfulness of National Doughnut Day or National Pizza Day or even National Men Make Dinner Day??? I know those are all days that I would...
Instagram Changes: What They Mean for You

Instagram Changes: What They Mean for You

Rumors have been circulating for the last six months or so, and this week’s news confirmed it: Instagram is working on removing ‘like’ counts from news feed posts for users. Instagram, in a move to prompt more conversation over popularity contests, is testing not...
Social Media Marketing is Like a Handshake

Social Media Marketing is Like a Handshake

The Spry team likes to say that social media marketing is like a handshake.  Often times, social media is the first contact you have with a new potential customer.  You have an opportunity to make a first impression and it can be a good impression, a bad one, or...