Strategies for Inviting People to Like Your Facebook Page

Strategies for Inviting People to Like Your Facebook Page

Once you start managing a Facebook business page, one of the most gratifying things to see is that “Likes” count go up. It’s a sure sign your content is resonating with your audience and it adds metrics when reporting to stakeholders.  What are some ways to move...
Can You Boost Your Engagement Rate By Simply Not Posting?!

Can You Boost Your Engagement Rate By Simply Not Posting?!

Abstract This is an experiment to determine whether engagement can be boosted by taking a break from posting. The experiment was conducted on a Facebook page using a total of 16 posts and a 2-month break in between the series of 8 posts. The findings were that there...