Social Media Resolutions

Social Media Resolutions

A fresh new year is here, and while we are constantly measuring and analyzing our own channels over the year, it is a good practice to take a step back and look at the big picture! Here is a little of what our Sprytes are hoping to work on over the upcoming year:...
Follow Up on Instagram Following Strategy

Follow Up on Instagram Following Strategy

Two months ago I wrote a blog post about Instagram following strategies and how they affect your follower growth rate. In summary, I found a 41% higher follower growth rate when I followed accounts I wanted to follow me. Ultimately, though, I decided the increase in...
Instagram Changes: What They Mean for You

Instagram Changes: What They Mean for You

Rumors have been circulating for the last six months or so, and this week’s news confirmed it: Instagram is working on removing ‘like’ counts from news feed posts for users. Instagram, in a move to prompt more conversation over popularity contests, is testing not...