Social Media Marketing Mama, We Need To Talk.

by Amber Gerard | Sep 13, 2020

We are social media marketers, and as such, it seems like our laptops or cell phones are never too far away. One of our biggest struggles is making sure that the little “pings” that are forever going off don’t create a knee jerk reaction to check it immediately, at...

Social Media Management: Doing The Things. Posting, Advertising, and Presence Management.

by Rachel Messerschmidt | Jul 28, 2020

Okay. So far this month, we’ve talked about laying the groundwork for your brand’s social media, choosing which platforms you should focus on, and we’ve given you some strong campaign planning strategies. Now it is time to get down to the real...

The Art and Science of Content Planning

by Adrienne Harvey | Jul 23, 2020

Establishing patterns and analyzing results is what social media managers live for. But how do we get the ball rolling in terms of social media content? Enter content planning for social media! Content planning is a method of content generation that methodically...

Laying the Groundwork with a Solid Brand Tone and Marketing Personas

by Lacey Faught | Jul 8, 2020

When starting or reevaluating your social media strategy, it’s important to go all the way back to the basics.  What are the basics, you ask?  The groundwork of a good social media strategy is a solid brand tone created by strong core values, and intentional target...

Defining and Finding your Online Community

by Amber Gerard | Jun 24, 2020

What the heck is an online community? It is a community. That is online. 😉 In all seriousness, an online community’s purpose is to find other people, groups, organizations, or businesses that have a common thread to support each other for some form of growth. This...