So you’ve been thinking about upping your social media managing game? Ahhhh, good for you – you’re a pro! And you’re absolutely right that you should first take a glance at your analytics.
And the job is done, right? Nopers.
Today at Spry, we are going to give you the inside track on what to do with the plethora of analytics your social media channels provide for you.
First step is you’ll need to do a little dreaming to decide what succeeding with social media looks like to you. Does that mean:
- Establishing a more cohesive content flow that fulfills your contracts and then some? Yes.
- Do you wish to dig into composing better quality content that makes you grin as you publish? Awww yeah.
- Or does a successful social media garden simply mean engagement that’s through the greenhouse roof? Yes, that too.
- It could even point to focusing on that all-important client funnel/conversion process as it relates to your targeted audience demographics.
In other words, there are many ways to envision your success and almost none of them are wrong answers, but the vision should guide your scope of information from your analytics.
Look for trends in your analytical data and harrow up the shaky patches. This could look like:
- ‘Gee, I don’t post very regularly (often accompanied by: ‘…and when I do, I don’t feel like I’m saying anything new).’
- Realizing that your ad spend dollars aren’t resulting in the engagement you or your client were expecting.
- Not having an overarching theme or voice.
After identifying four or five shovelfuls of weak social media soil, the next step is to decide on some goals to plant.
One helpful way is to categorize your dollops into three categories: A) Outcome Goals, B) Performance Goals, and C) Process Goals.
- An outcome goal could be a fixed aggregate set of mindful content landscapes that make for a pleasant view.
- A performance goal could be a significant increase in your likes and engagement – some flowers and shrubbery for your perimeter.
- A process goal could be a brand new montage of tasks, a design tweak that you’ve been brainstorming about for a week that stands to improve an already successful process.
Hint: The coolest part about all these goal types? Your own secret combination or pattern of all three will net you the most successful design scheme. Personalize it!
Lastly, it’s time to gently fold those goals into a strategy. There are many ways to do this.
- Hire a social media management company like Spry to do this for you! Ding-Ding-Ding!
- Invest in software to help you analyze your analytics. (I hear that song “Just Stopped In To See What Condition My Condition Is In”) There are many to choose from that offer varying degrees of efficiency and quality.
- Or just go back to the start and seek to improve your overall quality of content and revisit the analytics when you’re ready. There are no hard-set clay dirt rules!
So as you can see, this can be an ever evolving process – as it should be – each season (session) should be filled with improvements. Good luck!