Latino Leadership NW

Case Study: Latino Leadership NW
How Spry helped the Latino Leadership NW more than double their community size leading up to the annual conference.
“I am so impressed by the impact, quality, and volume of your work. You have brought such value to our organization.”
~ Diana Avalos Leos of Latino Leadership NW.
Solutions
Facebook marketing. Spry brainstormed with the LLNW team about messaging, helped setup workflows, managed the editorial calendar, posted all content, managed all ads and invited new engagers to like the page.
Challenges
Reach all Latinx community members in Clark County WA with information about COVID-19 to help them keep their families safe, keep their businesses open and stay in compliance with all government mandates.
Results
In 8 months we:
- Achieved a steady workflow to create, publish and promote content
- Content reach over 500,000
- Content engagement nearly 28,000
- Page Likes +92%
- Page Follows +118%
Campaign Highlights
%
Page Likes
%
Page Follows
>500k
Content Reach
By the Numbers
Campaign Details
Time Analyzed: April – Nov 2020
Total Post Reach: 533,730
Total Post Engagements: 27,964
Page Likes
- Starting: 701
- Ending: 1,344
- % Increase: 92%
Page Follows
- Starting: 696
- Ending: 1,514
- % Increase: 118%