Want to know a secret? Things change. Constantly.
Within the realm of digital marketing, there are consistent changes to tools, algorithms, processes and more. As the digital landscape evolves, we must evolve too.
The Spry digital marketing team recently embarked upon an internal research project analyzing which tools are most useful for which functions during SEO research, implementation and tracking.
Below is an infographic with the full summary of my findings, and below the infographic is the key takeaways determined for digital marketers.
Utilize Moz for:
- Specifically defined keyword tracking
- On-site SEO analysis
- Error discovery
- Link analysis
- Consistent progress reports
Utilize Google Search Console for:
- Analysis of which terms are ranking AND resulting in clicks
- XML sitemap submission
- Structured data analysis
- Rich card implementation for SERPs
- Data highlighting for SERPs
Have you used these tools? Do you love one and hate the other? Tell us your thoughts.