by Rachel Messerschmidt | Feb 28, 2020 | Rachel, Social Media, Social Media Blog, social-media-for-good
Though we work with social media every single day, it is nice sometimes to take a step back and think about the basics. Some simple truths about these platforms that we all love so much. Social Media is not a marketing funnel that you can simply turn ON and OFF. It is...
by Rachel Messerschmidt | Oct 17, 2019 | Rachel, Social Media, Social Media Blog
Okay. We’re social media managers. We’re digital strategists. Many of you are too. We’re sure you’ve heard that you should strive for a high engagement rate on your posts. But what exactly does that mean? What is engagement rate and why is it important? So, here’s the...
by Lacey Faught | Apr 20, 2019 | Rachel, Social Media, Social Media Blog, social-media-for-good
Scrolling through your Twitter feed, have you ever noticed a Twitter account giving voice to an inanimate object or non-human being? The Campanile In June of 2018, while attending Digital Summit Portland with my team at Spry, I was fascinated by the lecture about an...
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